Sure you do. TaB was Coca-Cola’s first diet soda, and the second diet soda ever produced, behind only Diet-Rite. Throughout its illustrious history, TaB has been sweetened with cyclamate, saccharin, and aspartame. But never sugar!
And who can forget TaB's cool pink can?
I love old commercials for once popular products. And now, through the magic of YouTube, they’re only a click away. Here’s a TaB commercial from the 1960s.
If you missed it, here are the key lyrics:
Don’t you want to have a good shape?
He wants you with a gooooood shape.
It’s great to have a gooooood shape.
Shape with TaaaaaB.
Here’s one from the late 70s.
Notice the subtle approval of teenage sex and bestiality? Advertisers used to cover all the bases. These days everything is so damned targeted.
In case you’re wondering, TaB is still produced today, though in small quantities, and it’s no longer advertised. Apparently, they make it solely for a small group of zealots who still drink the stuff. There’s even an official TaB fan site, complete with message boards. Like all pieces of half-forgotten Americana, there are people who think associating themselves with this retro consumer product makes them cool. But hey, live and let live. Or rather, live and then die twenty years later from an inoperable brain tumor caused by artificial sweeteners.
Have a good weekend. And be a Mindsticker!